Naryan-Mar is the capital of Nenetsia, located on the Pechorin River well beyond the Arctic Circle. It is the largest town in Nenetsia and serves as a "hub" for the surrounding area as well as a principal river port, sea port, and airport. Due to its strategic location and booming oil business, the city developed rapidly in the early 2010s and reached some of the highest living standards in Russia. Still, Naryan-Mar retains many features of a true frontier town.
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